Public Health Campaign of the Month: Werner Herzog’s “From One Second to the Next”
Aug 13, 2013, 2:31 PM
>>NewPublicHealth continues a new series to highlight some of the best public health education and outreach campaigns every month. Submit your ideas for Public Health Campaign of the Month to info@newPublichealth.org.
“Oh my gosh, what have I done?” That’s the first question a man asked himself after he looked up from texting “I Love You” to his wife, to find that his car had crashed into a buggy carrying an Amish family and killing three of their children. That story, and three others, make up a new 36-minute video by acclaimed documentary film maker Werner Herzog, “From One Second to the Next.” The video was produced for AT&T and supported by Sprint, T-Mobile and Verizon, to show drivers of all ages what can happen when texting while driving. In the documentary, what happens is that five people die, two have their health ruined and bills pile up into the millions, and one sees his injuries put an end to his career.
Wireless firms hope to distribute the film to tens of thousands of high schools, safety organizations and through government agencies for maximum impact.
According to the National Highway Safety Administration, 3,000 people were killed in distracted driving accidents in 2011 alone. “When you get a message while driving, it’s hard not to pick up your phone,” said Herzog. “With this film, we want to help make people more aware of the potential consequences of that action.”
The new film is part of the AT&T’s It Can Wait® campaign to help drive awareness of the dangers of texting while driving, encourage people to pledge not to text and drive, and enable those who have made a personal commitment to influence others.
Every story in the film is punctuated by a narrator pointing out that the shattering losses could have been avoided by simply never picking up the phone.
“I have learned that to be a valuable member of society you have to give back more than you take,” says one driver whose texting resulted in two deaths. “I will never be able to give back more than the lives I took by texting and driving.”
>>Bonus Link: For more resources visit distracted.gov, the distracted driving website of the National Highway Traffic Safety Administration.
>>Read previous Public Health Campaign of the Month stories.
This commentary originally appeared on the RWJF New Public Health blog.